^ You Don't Say ^
What do you do when you consistently have the best deposit rates but you can't say what the rate is because they fluctuate too often? Our solution was to die-cut a "burnt hole" instead of the actual rate to pique interest and dramatize how hot the rates really are. Statement stuffers were used to capture expiring renewals and FSIs were used as lead-generators. The idea smoked, resulting in a 17% lift in new accounts acquired through direct response.
• DMCG Pioneer Award Winner - Consumer Collateral
What do you do when you consistently have the best deposit rates but you can't say what the rate is because they fluctuate too often? Our solution was to die-cut a "burnt hole" instead of the actual rate to pique interest and dramatize how hot the rates really are. Statement stuffers were used to capture expiring renewals and FSIs were used as lead-generators. The idea smoked, resulting in a 17% lift in new accounts acquired through direct response.
• DMCG Pioneer Award Winner - Consumer Collateral
